My favourites this season !!

I thought it was high time to do some shopping than visiting stores to study on brand stories. Today, I dropped in to stores that I can afford to buy. This season collections were quite mix and match. I could see mixed prints ,ethnic florals, animal prints have taken different forms and shapes. The african tribal prints and my favourite pastel shades were eye catching. The orange again dominating this season . The Next store has come-up with tailored orange dress and polka dot collection, which is a must to try. One of my favourite was flock and Khadi printed Dalmatian T-shirt from Next and shimmering Tiger print tunic from Wallis.

Anyone likes to be colourful, just check out Wallis's ethnic floral designs worked on maxi dresses and tops. They have also come-up wide range of polka collection like Next. Top Shop here had never lost its stand. I was attracted by their window display. Its was like animals have walked in to the store . I enjoyed their pastel collection and abstract floral prints.

I know every store has something to say in their collections . But the most I liked this season was mixed prints of both florals and animal patterns . Colourful bottoms were again added to my wish list. Looks to me everyone is attracted towards the beautiful elements of the nature like fish, birds and animals. They dominate the tribally prints from top shop and New Look. Don't miss the tie and die flared skirt and neon printed dress from New Look. That looked edgy from the crowd for this season.

I am sure the next season would be bit of artistic expressions and retro future . Just waiting to see the earthy hues and peplum skirts like what Burberry has launched. Cant wait to see the next seasons high street stories.

What else brands can Offer ?

The objective of my study over brands were to find a new market and what different product lines can be offered to the consumer groups. I have been observing the markets and trends for a while and the one thing attracted me was speciality stores. Be it fashion ensembles or gifts . The speciality stores Clairs, The Oasis - Aletrnative fashion , Past Times, graffiti shops, U:rban Outfitters, vintage stores, etc. Even when I looked in to major brands like Ralph Lauren - polo collections, Pringles of Scotland displaying traditional Scottish pride , Jack Wills over edgy anglo preppy and collegiate, etc. they all carry their own story to stand out in the market . Among these stories, I was drawn towards the subculture groups of England. The store I was interested was "All Saints".

Saints speaks mainly about gothic and their sub-culture groups. Their recent collection on Indian sub-culture groups were truly extraordinary. The collections were well crafted taken from thanthrik art of India. Besides their collections , the brand ideology and the way the brand carries its mark in terms of visual merchandising , pricing, choice of colors, which never goes bright, product ratio , etc.

As I was keenly observing this particular brand, I also got interested in their product developments and standardization. The brand started its promotion through online marketing and holds its image by its unique store'sVisual Merchandising.

I still have long way to to study over this brand. But anyways , my question here was is there anything else brands have not covered in terms of new market, new product lines and their positioning.

I am sure i should come -up with new concept and suitable drawings soon. Which will be covered in my next article .