What else brands can Offer ?

The objective of my study over brands were to find a new market and what different product lines can be offered to the consumer groups. I have been observing the markets and trends for a while and the one thing attracted me was speciality stores. Be it fashion ensembles or gifts . The speciality stores Clairs, The Oasis - Aletrnative fashion , Past Times, graffiti shops, U:rban Outfitters, vintage stores, etc. Even when I looked in to major brands like Ralph Lauren - polo collections, Pringles of Scotland displaying traditional Scottish pride , Jack Wills over edgy anglo preppy and collegiate, etc. they all carry their own story to stand out in the market . Among these stories, I was drawn towards the subculture groups of England. The store I was interested was "All Saints".

Saints speaks mainly about gothic and their sub-culture groups. Their recent collection on Indian sub-culture groups were truly extraordinary. The collections were well crafted taken from thanthrik art of India. Besides their collections , the brand ideology and the way the brand carries its mark in terms of visual merchandising , pricing, choice of colors, which never goes bright, product ratio , etc.

As I was keenly observing this particular brand, I also got interested in their product developments and standardization. The brand started its promotion through online marketing and holds its image by its unique store'sVisual Merchandising.

I still have long way to to study over this brand. But anyways , my question here was is there anything else brands have not covered in terms of new market, new product lines and their positioning.

I am sure i should come -up with new concept and suitable drawings soon. Which will be covered in my next article .